So what’s that mean to advertisers? A whole lot of things. Here are some.

The range of mobile advertising opportunities is far-reaching.

Start with simple TXT or SMS.

Better yet, start with the single biggest TXT event in the world: In 2005, the 4th season of American idol set a record 41.5 million TXT votes out of a total 500 million votes. It paved the way for having a dialogue between a media property or an advertiser and its audience.