There’s no question mobile is poised for a seismic take-off in North America.Earlier mistakes are being learned from and technological barriers are falling away. There are three times the number of mobile subscribers than there are personal computers out there. Twice as many as the number of TV sets. And they’re highly personal devices, not only in the emotional attachment many owners have to their phones, but in the incredibly rich user profile information they offer including psychographic and demographic data paired with a huge opportunity for social engagement.
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